Enter into theabyrinths of the mind of adman andyricist Prasoon Joshi, as he takes you on a roller-coaster ride through cultural fields, creative mountains, cinematic valleys and tunnels of ideas. Joshi''s musings, in the form of a collection of columns, are divided into four sections, each exploring a specific theme, and all of them tied together by a common thread. They stem from ideas he has stumbled upon whilst working on and interacting about various projects, films, forums,iterature festival discussions, and so forth. Some of them are set earlier in the decade, reflecting a simpler context, while theater ones have a more complex weave. Prasoon Joshi is a highly regarded socio-cultural voice of our times, deemed to have a finger on the pulse of the people. His views on the evolving story of India reflect the sharp intellect and sensitive perspective heayers his narrative with. Thinking Aloud promises to ignite the readers'' mind and makes them think about things which may have beenying dormant in their subconscious.