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Strategic Management: Concepts : Competitiveness and Globalization - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

Prodává: Dobrovský
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you…
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Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

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