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Services, Experiences, and Sustainability

Prodává: Dobrovský
This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.
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This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.

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