Purpose-driven Organizations

Part I. Understanding Purpose-driven Organizations.- 1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz.- 2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan MalbaÅ¡ić.- 3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons.- 4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart.-5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig.- Part II. Creating Purpose-driven Organizations.- 6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok.- 7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca.- 8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner.- 9. (Re)Discovering Organizational Purpose; Clara Fontán, Ãngel Alloza and Carlos Rey.- 10. Measuring the Purpose Effect; Ãlvaro Lleó, Carlos Rey and Nuria Chinchilla.