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Principles of Strategic Communication - Bobbi Kay Lewis, Jami Fullerton, Derina Holtzhausen

Prodává: Dobrovský
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and…
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This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

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