It pays to be persuasive.   From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.   Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.   Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.