Media psychologist Eric Rasmussen explores the vital role of parents in empowering children to make media choices that promote their well-being. Rasmussen challenges prevailing assumptions about human nature in a way that pushes the broader field of human communication and its disciplinary offspring, children, and media beyond the bounds of current dominant paradigms. Media Parenting reviews past empirical findings, advocates for media parenting’s reconceptualization, and proposes a research roadmap leading to a more enriching, theoretical understanding of the dynamic interactions between parents, children, and media.