Kellogg on Branding - Alice Tybout, Philip Kotler, Tim Calkins,Kellogg on Branding - Alice Tybout, Philip Kotler, Tim Calkins
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors…