Brand failures-100 biggest branding mistakes/Haig

Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time / Matt Haig - Welcome to the brand graveyard...while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." (Matt Haig). It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. "Brand Failures" is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. This book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice - anglicky english mírně zvlněná Každý týden nové zboží - Ušetřete na poštovném - kompletní nabídka na: kvalitalevne.cz Dotazy: levnynakup@gmail.com